Trelease Communications -  (203) 888-2740

Trelease Communications - The Competitively Priced Agency Alternative

 Situation – ESPN Inc. retains promising young talent on its staff, to create and oversee programming and talent management for the ABC-owned sports entertainment network. Much of their jobs involves writing summaries and status reports, which need to be exact, deadline driven, and purposeful. 

Result – Director Fran Trelease holds monthly, on-site e-mail and business writing workshops for ESPN employees, who receive customized, practical exercises that reflected real, on-the-job writing situations. fran@treleasecommunications.net

                                   

Situation – Sam Albert, a prominent IT consultant and former IBM marketing executive for 30 years, was retained as a regular columnist for Midrange Systems Magazine. Sam had the ideas and industry know-how, but sought a professional writer to help focus his ideas into crisp, targeted 600-word columns.
 
Result – Trelease Communications began a steady 5-year relationship as Mr. Albert’s ghost writer, creating widely read IT columns on a monthly basis. fran@treleasecommunications.net

Situation – With business already booming, the owners of Woodfield Fund Administration LLC in Illinois sought to create a monthly e-newsletter, to further enhance the visibility of their hedge fund accounting and administrative services, and retain customer goodwill.

Result – Trelease Communications Director Fran Trelease provided effective, targeted copy for the newsletter’s premier edition, and subsequent columns to follow. 

Situation - The owners of Larue Pest Control in Florida sought to develop an updated, more current brochure to enhance the marketing and visibility of their commercial and residential pest and termite control services.

Result - Trelease Communications Director Fran Trelease provided effective, targeted copy to accompany the brochure's improved layout and design. 

Situation – UST Inc. in Greenwich, CT, was ready to reintroduce one of its subsidiary newsletters, promoting sales of its premium wines. Trelease Communications was brought on board as interim managing editor until permanent staff was hired, to upgrade the publication’s look and feel, and editorial content.. 

Result – UST’s Stimson Lane newsletter has an improved customer image, and has increased its circulation significantly in 2002.

fran@treleasecommunications.net

Situation: SayForExample provides top-of-the-line software application services for both the B2B and B2C markets. Located in the historic Empire State Building in New York City, company founders seek to build on its growing success by adding updated web copy, brochures and press releases to its portfolio of communications.

Result: Trelease Communications works closely with the company to hone the message it wishes to deliver, and to make sure it’s delivered to their intended audience. Web content speaks to each message at hand, from advertising new job openings to promoting its growing success. 

Situation – Greenwich Capital Markets retains promising young analysts on its staff, to examine and forecast key economic trends. But much of their job involves writing industry reports, which need to be exact, deadline driven, and engaging to the analyst audience. 

Result – Trelease Communications Director Fran Trelease held on-site writing/editing workshops for GCM employees, who received customized, practical exercises that reflected real, on-the-job writing situations. fran@treleasecommunications.net